Apps Cotinue To Dominate Mobile Usage
New data from Flurry indicates that mobile apps continue to dominate usage of mobile devices. Total time spent using mobile devices is up as well, from 2 hours and 38 minutes last year to 2 hours and 42 minutes per day this year. 86% of that time, or 2 hours and 19 minutes per day was spent using apps. Mobile web usage dropped to only 14% of the total time people are spending on smartphones to only about 22 minutes a day.
The picture does look slightly different if you look at mobile web usage as a single app compared to others, where it ranks 3rd in total usage after gaming and Facebook apps, which are in first and second, respectively. Obviously, Gaming is a large category of applications, so if these were singled out they would likely be beat by both Facebook and mobile web. Generally, both Google and Facebook are the two single companies which are the strongest in terms of mobile usage.
This information and data can be important for advertisers as they decide where to spend most of their money running ads. Again, from Flurry’s information, most advertisers are still spending more money on Google, despite apps being the leading use on mobile devices. Facebook gets about an equal percentage of ad revenue compared to the percentage of time it is used.